As CG supervisor at Carbon I led this quick turnaround pitch for a 2019 McDonald’s campaign about retro happy meal toys. The agency were leaning toward a stop motion approach but we wanted to show them that CG could provide flexibility while still maintaining a photo-real look. We had only a few days from receiving the deck and raw 3D scans of the toys to delivering our motion test.
Agency: Golin
Client: McDonalds
Credits
Executive Producer
Phil Linturn
Producer
Beth Skopp
Creative Director
Liam Chapple
Designers
Ben Girdwood
CG Supervisor
Tim Little
Character Riggers
Joshua Merck
Character Animators
Paolo Cogliati
CG Artists
Ben Girdwood
Daniel Pernikoff
Tim Little
Compositors
Daniel Pernikoff
Edit & Sound Design
Dan Zabinksi